DAILY - UPDATED
UK becomes the leading market for Kia cars in Europe
Business is looking rosy for Kia Motors in the UK. Sales are up, auction favourability is up and residual values are up as the UK leads sales across Europe in the first quarter of 2008.
Sales are in rude health following the release of figures for the first quarter of 2008. Overall sales for March were up 18 per cent, when compared to March 2007.
But even more impressive is the significant kick-start to the year where sales show a 22 per cent rise overall, compared to the first quarter of 2007.
These successful figures make Kia Motors UK the leading market for Kia cars in Europe. Paul Philpott, Managing Director Kia Motors UK Ltd said: “Without doubt, cee’d has been the major success story for us – UK customers have really taken to the car, and I can’t blame them! Who wouldn’t want the excellent build quality, frugal engines and sharp design, all backed by the best warranty in Europe; seven years and 100,000 miles? cee’d is selling so well it is the third best selling car for the brand across the globe.”
But that is only half of the story in the UK. We’ve been working hard to increase dealer confidence and in the last 12 months we have seen major players in the retail market knocking on our door to join the Kia success story. www.kia-world.net