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The Soul CUV, Kia’s HALO Car Is A Hot Seller
It was just four short years ago that Kia introduced a boxy little 4-door hatchback that we all now know as Soul.
Back then, the Koreans described it as their HALO car, which is a title usually reserved for a flagship vehicles like the Corvette sports car.
While it seemed odd that Kia would put a halo over such a humble little car seemed odd, but their decision to market the funky roadster to the younger crowd was genius.
In order to appeal to younger drivers, Kia unleashed an advertising campaign that combined music and a trio of hip hop hamsters whose mode of transport was the Soul.
The ads were an overnight success, making that hal shine brighter than ever before.
Top-Selling Boxy Car
The latter of the two never caught on with the consumer, while the second generation xB pulled a U-turn away from the boxy style it started out with.
That left the Soul as the front runner in the category, selling 90,624 units in the first nine months, compared to the lukewarm 13,992 and 4,422 units sold by the xB and Cube, respectively.
Redesigned 2nd Generation Soul CUV
When it came tome to deliver the second generation Soul, Kia decided to to make the same mistake that Scion made with the xB.
The iconic look remained basically the same, but refinements were made inside and out that made the second generation Soul all the more desireable.
Kia have upped the ante in delivering more for the price, which is very much the case with the 2014 Soul.
The base model starts at just $15,610, despite the fact that it has standard features that include Satellite radio, Bluetooth connectivity, and a host of other features usually reserved for pricier models.
The 2014 Soul comes in three different trim levels. The base model sports a 1.6-liter 4-cylinder engine that delivers 130 hp and is mated to a 6-speed manual. That is enough to deliver 24/30/26 mpg city/highway/combined.
The Plus and Exclaim model have 6-speed automatic transmissions and employ a 164-horsepower, 2.0-liter four-cylinder engine that delivers 23/31/26 mpg.
The 2014 Soul Plus starts at just $18,995 the Exclaim checks in at $21,095. For an extra $2,500 you can also add a loaded package that Kia calls the Whole Shebang.
The Plus already comes with a ton of standard features that include automatic climate control, panoramic glass sunroof, pushbutton starting, leather seat trim, heated and ventilated front seats with a power driver’s seat, rear camera, upgraded Infinity audio system and a heated, leather covered steering wheel.
It is obvious that Kia has made some serious upgrades in the chassis and suspension, as the ride is a whole lot smoother than the outgoing model.
The interior is comfortable and has some very elegant looking piano black accents throughout. Taller drivers will also be more than happy with the headroom and legroom in the new model.