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The Soul CUV, Kia’s HALO Car Is A Hot Seller
It was just 5 short years ago since Kia introduced their little 5-door boxy car that we all know as the Soul.
Back then, the Koreans described it as their HALO car, which is a title usually reserved for flagship vehicles like the Audi R8 or Corvette sports cars.
It might seem odd that Kia would put a “halo” over such a humble little boxy car at first, but their decision to market the funky model to the younger crowd was genius.
In order to appeal to younger drivers, Kia unleashed an advertising campaign that combined popular music and a trio of hip hop hamsters whose mode of transport was the new Kia Soul.
The ads were an overnight success, making that hal shine brighter than ever before.
Top-Selling Boxy Car
The latter of the two never caught on with the consumer, while the second generation xB pulled a U-turn away from the boxy style it started out with.
That left the Soul as the front runner in the category, selling 135,410 units in the first eleven months, compared to the lukewarm 13,992 and 4,422 units sold by the xB and Cube, respectively.
Redesigned 2nd Generation Soul CUV
When it came time to deliver the second generation Soul, Kia decided not to make the same mistake that Scion made with the xB.
The iconic look remained basically the same, but refinements were made inside and out that made the second generation Soul all the more desireable.
Kia have upped the ante in delivering more for the price, which is very much the case with the 2015 Soul.
The base model starts at just $15.100, despite the fact that it has standard features that include Satellite radio, Bluetooth connectivity, and a host of other features usually reserved for pricier models.
The 2015 Soul CUV comes in three different trim levels. The base model sports a 1.6-liter 4-cylinder engine that delivers 130 hp and is mated to a 6-speed manual. That is enough to deliver 24/30/26 mpg city/highway/combined.
The Plus and Exclaim model have 6-speed automatic transmissions and employ a 164-horsepower, 2.0-liter four-cylinder engine that delivers 23/31/26 mpg.
The 2015 Soul Plus starts at just $18,600, while the Exclaim checks in at $20,700.
For an extra $2,500 you can also add a loaded package that Kia calls the Whole Shebang.
The Plus already comes with a ton of standard features that include automatic climate control, panoramic glass sunroof, pushbutton starting, leather seat trim, heated and ventilated front seats with a power driver’s seat, rear camera, upgraded Infinity audio system and a heated, leather covered steering wheel.
It is obvious that Kia has made some serious upgrades in the chassis and suspension, as the ride is a whole lot smoother than the outgoing model.
Note: Kia Soul prices above don’t include a destination charge of $800!