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New Carens MPV To Strengthen Kia’s Minivan Segment Presence
European automakers have a definite hold in the medium minivan segment, but Kia is looking to loosen that grip with the new Carens MPV.
Kia says that the all new Carens delivers a perfect blend of sleek design, spacious interior, and practical storage.
They believe that is more than enough to steal some thunder from their rivals.
The 2013 Carens MPV has a pretty low profile, which is not something we are used to seeing in this segment.
It steers away from the boxy look of others, but it is also as practical and versatile as it is beautifully designed.
Benny Oeyen, Kia Europe’s head of marketing and product planning, said that the company was confident of winning conquest sales.
Sales of medium minivans across Europe have been in decline, with the category seeing an 8% drop in sales last year alone, according to figures published by JATO Dynamics.
Consumers are opting for SUV-style crossovers, causing the top-selling minivan models to experience double-digit sales drops.
Kia only sold 620 units of the previous Carens model in Europe, but expects those numbers to rise dramatically over the next three years.
The Carens will be available in both 5 and 7-passenger variants, and will have a new interior that Kia describes as being upscale in touch and feel.
This version comes in at 4530mm, which is a littler shorter than its predecessor, but the extended wheelbase means there will be more room on the inside.
In Europe, the Carens is available with 1.6L and 2.0L gasoline engines and a 1.7L CRDI turbodiesel engine.