DAILY - UPDATED
Lotze Innovation went on sale in Korea
Kia Lotze Innovation officially went on sale in Korean dealerships on Friday.
The car, that hints at a new face of Kia, took almost 18 months and $70 millions to develop.
Lotze Innovation was designed under the direction of the company’s chief design officer, Peter Schreyer.
It’s the first mid-sized sedan from a Korean car company that will be fitted with button ignition, smart key system, paddle shifters mated to the 5-speed automatic transmission and a very cool feature called ECO driving system, which alerts the driver when the car is operating under the most efficient conditions in terms of fuel economy.
In Korea, Lotze Innovation is avaliable in two powertrain configurations.
The car can be equipped with either a 2.0L engine that produces an impressive 163 horsepower (the highest output among domestic models in the segment) or a 2.4L with the maximum output of 179 hp.
Both models have a fuel economy of 11.5 kilometers per liter for vehicles fitted with automatic transmissions while the manual transmission version of the 2.0L trim can travel 12.8 kilometers on a liter of fuel.
Prices start at 17,53 million won ($17.000) for a base models, while the top model boosts it’s sticker to 27,50 million won.
The company expects to sell 140.000 units annually – 60.000 at it’s home market and 80,000 units overseas.