Kia to unveil Borrego, KOUP, Rio and Soul Burner at 2008 SEMA

Ready to rave at the Las Vegas Convention Center, Kia Motors America (KMA) goes extreme in Sin City with its in-booth activities and tricked-out concept vehicles for the 2008 SEMA Show.

Appealing to aftermarket fanatics and concept car enthusiasts alike, KMA dials in the DJ-spun tunes for a sweet showing of the following concepts:

1. Borrego Limited concept extends from the all-new 2009 Borrego midsize SUV, offering four-wheel drive and a sexy stance perfect for urban excursions.

An extension of the all-new Borrego midsize SUV, the Borrego Limited SEMA concept offers a stealth-looking version of the midsize SUV with a monotone black exterior enhanced by limo-tint windows.

Lowered for a sleeker profile and outfitted with flashy 22-inch Avarus Chrome Wheels and Spec-X 285/45R22 tires, this Borrego concept projects an assertive and sophisticated stance fit for a motorcade as much as cruising down the Vegas strip.

2. KOUP concept offers a look into Kia Motors’ evolving design direction with its slanting exterior shape and debuted at the 2008 New York International Auto Show (NYIAS).

3. Soul Burner, designed with a hardcore attitude meant for those who live freely and enjoy life – one of three Soul variation concepts debuted at the 2008 Geneva Motor Show.

4. Rio5 designed specifically for SEMA is truly a tuner’s car with a KMA-genuine body kit, cat-back exhaust and side sills. Prepared by Mobis Parts Los Angeles (MPLA), the Rio5 concept vehicle based on the 2009 production model is a tuner’s dream.

Evoking the true spirit of customization, the sporty hatchback is complete with a custom Kia-genuine body kit featuring: a revised front mesh grille; blackened headlamps; custom rims; revised strut brace and cold air intake system; a cat-back exhaust and stainless steel door sill plates.

The lowered frame sits wrapped around larger wheels and tires by TSW and Goodyear.

“We always enjoy attending and displaying at the SEMA Show as it really lends us the creative and artistic license to push the envelope of our ‘Power to Surprise'” mantra, said Michael Sprague, vice president of marketing at Kia Motors America.

kia-rio5-sema2008.jpg       kia-borrego-limited-sema2008.jpg

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2 thoughts on “Kia to unveil Borrego, KOUP, Rio and Soul Burner at 2008 SEMA

  1. alright! that borrego is sexy! the rio somewhat reminds me of patrick’s cee’d cant wait to see the burner and koup!

  2. Borrego looks absolutely beautiful! Just look at the chromed H-gille and all other chrome accents. Wonderful really!

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