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Kia to show a concept car at 08 New York Auto Show in March
Acording to Wardsauto, Kia Motors America will take the wraps off an all-new concept car at the upcoming New York auto show. In a recent interview at the North American International Show, KMA’s President, Mr Len Hunt said: “You’ll see something (based) off (the) Spectra at New York,”
Mr. Hunt declines to give any further details about Kia’s latest addition, but says the model, along with the upcoming Soul cross/utility vehicle due in the U.S. early next year, will be akin to a youth brand of sorts for the South Korean auto maker.
Hunt says the two vehicles will correlate in much the same way Scion’s original xB CUV and now-discontinued xA subcompact did.
“What we’ve noticed is Kia is being treated as a new brand, a challenger brand, like Scion,” he says. “We have (an advantage that) we’ve been here for 14 years. So your dad didn’t drive a Kia; your dad probably drove a Toyota.”
Kia’s next big step in the U.S. is to move beyond “value” and “practical,” Hunt says. The auto maker hopes a focus on design, to be seen in the Soul CUV and upcoming new model, will do the trick.
Hunt says it’s possible Kia will get a small coupe for the U.S., as will sister brand Hyundai with a model based on the Veloster concept car.
The Kee coupe concept unveiled at the Detroit show initially was intended as a design study, with cues such as the front end to appear in the next-generation Spectra due next year, likely as a ’10 model.
“But after we saw it, we thought we’d really like a sports car, “ Hunt also says, adding Kia is “having a very good look” at a production small coupe. [Source: Wardsauto]