Kia Soul Named to the Ward’s AutoWorld ‘Interior of the Year’ List

Kia Soul awards keep coming…

It was announced today by Kia Motors America that their all-new 2010 Kia Soul has been named as the “Grooviest Interior” on the Ward’s AutoWorld “Interior of the Year” list.

A group of 35 vehicles that are either all-new or have significantly updated interiors for the 2009 or 2010 model years have been evaluated by Ward’s AutoWorld editors. The vehicles were divided into six segments based on price and awarded by points for design, material selection, ergonomics, fit-and-finish, driver information, value, safety and comfort.

Just recently launched it Miami  and on sale since beginning of March, the 2010 Kia Soul was one of only 11 vehicles honored for offering great looks and great value along with extensive safety features, comfort and convenience features.


Michael Sprague, vice president, marketing of KMA said the company has been extremely pleased with Ward’s recognition of the Soul as a youthful, aesthetically pleasing vehicle that offers consumers tremendous value.

“As we continue to focus heavily on design, both with the Soul and our upcoming 2010 Kia Forte, we are confident that consumers will recognize our continued commitment to providing stylish vehicles with an emphasis on value, safety and quality” told Michael.

Available with a base price of $13,300and in four trims (Soul, Soul+, Soul! and Soul sport), the Soul offers consumers a highly personalizable vehicle with an equally “groovy” yet user-friendly and practical interior space.

2010-soul-pt-int-07.jpg     soul2010_26.jpg     2010kiasoulsteering.jpg

With design elements influenced by the car’s audio system, Soul offers an uncluttered dashboard with a three-dial instrument cluster, LCD illumination and floating center stack design that provides access to the AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service.

Standard USB and auxiliary input jacks also are in the center console with full iPod(R) and MP3 controllability via the audio head unit and steering wheel controls achieved with an optional accessory iPod cable.

The Soul+ trim offers funky black cloth seats with “glowing” Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts. The Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents. [Source: Kia Motors America]

11 thoughts on “Kia Soul Named to the Ward’s AutoWorld ‘Interior of the Year’ List

  1. when will it be available in the philippines? kia vehicle sales decreased here in the philippines hope new sorento and soul will help kia to increase its market here. looking forward to it.

  2. I actually seen my first Soul TV ad on the telly last night, so things are rolling along down here for the Soul.

  3. I test drove a SOUL. Like the Elantra touring, it has a boatload of Soft touch points. I guess Hyundai/KIA/Mitsubuishis old partnership with Chrysler has paid off, in material quality selection. Just wonder why Chrysler wasnt smart enough to use more Hyundai/KIA/Mitsubishi powertrain components? They would be a lot better off today if they did. As Hyundai 8th, KIA 9th, Mitsubishi 10th: are ranked respectively in the US, while Chrysler is ranked 32nd in reliabilty.

  4. Hyundai/KIA/Mistubishis cars built on Mondays and Wednesdays are excellent, the kind of cars you can shoot the motor with a shot gun, and will still run. Do not, and I mean this, get one made on Friday. Most likely that will be an absolute lemon.

  5. I have just had a thought, I reckon it would be great advertising for the Soul if KIA did a deal with Maxis and Electronic Arts, that got the Soul into The Sims 2 and or The Sims 3, as like downloadable content or something. Remember The Sims, is the number 1 selling game of all time. 😀

  6. when will be its crash test scheduled? the soul is too cute to be crashed just like that…. lol.

  7. i’m pissed cuz i want the houndstooth interior but i want the sport suspension but the sport has the red interior :( whatever shall i do!?

  8. I want the Soul Seats in my Sport Soul with the Black Interior..Maybe they will listen next year?

Leave a Reply

Your email address will not be published. Required fields are marked *