DAILY - UPDATED
Kia Aims To Sell 270,000 Units Of New Sorento In 2015
Kia Motors will be doing all it can to highlight the class above features, amenities and technology present in the brand-new Sorento SUV, all with an eye on moving 270,000 units worldwide by 2015.
The company recently held a media event to mark the domestic launch of the third-generation vehicle, where they expressed confidence in its ability to beat out competitors in all areas.
Kia has said that their target goal domestically is to move 5,000 units per month for the remainder of the year.
The goal for 2015 is 50,000 units at home and a further 220,000 units globally.
The Sorento SUV has sold 2.09 million units worldwide since it was initially released back in 2002.
Kia believes that target to be extremely achievable, thanks to the fact that improvements to the vehicle have been made across the board. The third-generation Sorento took 42 months to develop, at a cost of $443.7 million.
The company believes that the changes they have made are consistent with their overall design philosophy. Safety and performance have been highlighted, and they believe that what they have created is an upper class SUV.
The new 2016 Sorento features the new signature tiger nose grille, and I has a definite athletic stance than before.
The new vehicle features a lower roofline, but has dimensions that are longer and wider than before. That adds up to more space in all three rows of seats, not to mention a hefty 90 liter bump up to 605 liters of cargo space.
Kia also used a number of different techniques, including structural adhesives and floor undercover, to greatly reduce the levels of noise, vibration, and harshness in the vehicle.
These are all things usually found in premium crossover models.