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Kia Aims To Sell 100,000 Cars In The UK By 2020
Kia UK boss Paul Philpott has set his sights on a sales growth of 50% by the time this decade comes to an end.
That would put the South Korean automaker in the top 5 UK market, with sales in excess of 100,000 units per year.
His comments come after a record first quarter that saw Kia move over 19,000 units, which was a 12% increase over the previous year.
Philpott expects those numbers to continue growing, despite the fact that there are fears of a static market.
Philpott also noted that he believes the market will continue to sit between 2 and 2.2 million units each year, but that Kia would do better because of its growth potential. He pointed to the fact that they were still a relatively young brand that was seeing its consumer awareness grow.
The all new Kia Cee’d, Picanto, and Sportage are the top sellers for Kia in the UK, and with customers frequently going for higher grade versions of each, the likelihood of higher profitability rises.
The UK Kia boss said that the company has reacted to that trend by adding a higher kit level for the Sportage, with plans in place to do the same for the new top specs Sorento and Carens. He feels that the days of folks simply buying an entry-level Kia are rapidly changing.
When the newest version of the Carens hits the market later this year, Kia will have completed its 6-year renewal of their entire lineup.
Niche Kia Cars Coming Up
Philpott says that the time is now right for the company to launch more niche sellers to help improve the profile of the brand.
With little else other than facelifts on tap over the next few years, he feels that Kia will now have ample time to fit in more product launches.
The Provo concept at the Geneva Motor Show is a perfect example of where they could go, since it was so well received.