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Kia Motors Named One of Top 100 Best Global Brands
Interbrand, the world’s largest brand consultancy agency, has just released their list of the Top 100 Best Global Brands for 2012 and it was great news for Kia Motors Corporation.
Kia’s brand value has shot up in recent years and now sits at $4.1 billion US. That figure is enough to land the Korean automaker at number 87 on the ‘Top 100 Best Global Brands’ list.
The value of the company is all the more remarkable when you consider that the amount has jumped by 50% over the estimated value from the previous year. That number is all the more impressive when you hear that the average automotive brand value growth comes in at just 11%.
Interbrand’s survey for 2012 encompassed a number of different financial pieces in order to arrive at the final value. Those include such things as financial performance, brand strength, financial return to investors, and the ability of the brand to increase future earnings. It goes without saying that only the best of the best make it into the ‘Top 100 Best Global Brands’ list.
It’s no real surprise that Kia’s brand value would increase so dramatically when you look at their overall global sales. Kia is now widely recognized as the fastest growing automotive brand globally, thanks in large part to three consecutive double-digit year-to-year gains. In that 3 year period, Kia has seen their global sales jump an extraordinary 81% to almost 2.5 million units.
Claire Chai, Vice President of Kia Motors Corp. Marketing Division believes that Kia making the ‘Top 100 Best Global Brands‘ list is validation of the company’s continued efforts to provide an exciting product. He also said that the goal moving forward is to continue being a young, dynamic company that continually delivers more than expected.
While Kia Motors has worked hard to make positive improvements on their entire lineup, they have also engaged in a number of memorable marketing campaigns, too.
Those include sponsorships at major sporting events like the FIFA World Cup, the Australian Open, as well as a deal with the National Basketball Association. Kia has also tried to corner the younger market by maintaining a strong presence on social media sites.
Perhaps the most recognizable piece of marketing that Kia has become famous for, though, is the trio of hip hop hamsters that have been featured in a number of different commercials for the Soul urban crossover vehicle.