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Kia Motor America reports August 2010 sales
Kia Motors America releases its monthly sales report. Sales of new Kia cars dip 19 percent from a year ago.
Kia Motors revealed its latest sales report today. The South Korean fastest growing carmaker announced its sales went down 19,2 percent compared to a year ago. The August 2010 was a tough month for most of carmakers selling vehicles in the US-market, including Ford, GM, Subaru, Hyundai, Kia and many others.
According to Jeff Schuster, executive director of global forecasting for J.D. Power and Associates, there hasn’t been enough horsepower behind the recovery to motivate consumers to regain their confidence and purchase vehicles at a higher rate. Although August is typically a strong sales month, majority of carmakers struggled to find buyers for their new cars.
The decline in Kia sales during last month was most apparent in Optima and Sportage models. Both are being replaced with fully redesigned models soon. The all-new 2011 Kia Sportage has already began hitting the Kia dealers across the USA, while the 2011 Optima mid-size sedan has yet to reach the showrooms.
Kia’s best-selling car in August 2010 was the all-new Sorento crossover. The US-made Kia crossover vehicle caught attention of many US consumers and therefore its sales have been on the rise ever since the model entered the market. In August, Kia dealers delivered 9,038 units of new Sorento to the US customers. The 2011 Sorento crossover vehicle was the brand’s best-selling vehicle for the eighth consecutive month!
Taking second spot in August 2010 sales, was Kia’s funky looking Soul crossover. With sales of 7,021 units, the model saw its sales rising more than 20 percent compared to a year ago. Third best-selling vehicle in the automaker’s line-up was Kia Forte compact sedan. Once again, Kia sold more than 6,000 units of Forte sedan and two-door Koup.
The Forte range is going to be expanded soon. Kia’s going to introduce a brand-new 5-door Forte hatchback within a month or two. This was confirmed by Tom Loveless, vice president, sales at Kia Motors America who told: “The most aggressive new product introduction cycle in the industry continues with the on-going introduction of the 2011 Sportage, which will be closely followed in the next few months by the arrival of the functional 2011 Kia Forte 5-door.”
The all-new Kia Sportage has just began hitting the US and Canadian Kia showroom floor and it has already experienced some pretty high demand. No wonders here, since the model looks really, really attractive. If you haven’t seen it in-person yet, you’d better visit your local Kia dealership to check it out. It’s an amazing vehicle with sporty exterior appearance. For sure, we are going to see its sales numbers rise even higher in the coming months.
Kia’s year-to-date sales rose 9,7 percent to 237,953 units compared to previous year. To find more about August 2010 Kia sales, check out the sales by model below.
Kia Motors America sales by model: August 2010