DAILY - UPDATED
Kia kicks off a 2009 road show; will visit more than 40 countries
Kia fans and car enthusiasts in more than 40 countries around the world will soon have the opportunity to feel the Kia experience with the launch of a global road show designed to showcase the improved quality, value and excitement of Kia’s newest line-up of vehicles directly to consumers.
The 2009 Kia road show kicked off in Portugal and, by the end of the year, will have travelled to more than 150 major cities in Europe, Africa, the Middle East, Asia-Pacific, and Central and South America. The show brings current and potential Kia drivers up close and personal with Kia’s latest models through customer test drives, multi-media games and sporting events.
Kia Souland Kia Forte the company’s most recently launched models, will be highlighted during the tour, emphasizing the company’s focus on dynamic styling and design and increasing overall brand awareness. Since Forte is not going to be on sale in Western Europe this is going to be a rare opportunity for us Kia fans to see the vehicle up-close and test drive it. The company has not mentioned whether it will also be presenting it’s attractive 2010 Forte Koup at the road show.
With local variations, the road show will be held in areas with high consumer traffic, such as shopping malls and city parks, and will feature a massive tent and trailer wrapped with Kia images. Kia is also planning to run local advertising and public relations campaigns to maximize brand exposure. Plans to host promotional events which emphasize the company’s FIFA World Cup and Australian Open sponsorships are also part of the 2009 tour. The events will promote physical activity and are meant to convey Kia’s adventurous and young-at-heart brand image to consumers.
“This is a great opportunity for consumers to experience our newest products,” said Francisco Morais, Marketing Manager of Kia Motors Portugal, “The diverse and exciting events that we have planned will showcase the cee’d (5-door, sporty wagon and pro_cee’d) and Soul’s strength in design, performance and fun in a proactive way.”
Kia Road show gallery: