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Kia K5 sedan threatening Hyundai Sonata
Can Kia K5 replace Hyundai’s 2011 Sonata as the most popular mid-size sedan in Korea?
Hyundai Sonata sedan has been the top-selling vehicle in Korea for decades. Recent sales success (110.000 units sold since launched in September 2009) of a completely redesigned Sonata has helped the model to further strengthen its position as the most popular car on the local market.
For years it seemed like none of vehicle available on the market could change the map of Korea’s mid-sized sedan market and beat the long-unrivaled leader. But things have changed and dominating Sonata sedan has finally gotten a respectable rival which could pose a threat to its long-time leadership.
First previewed at the New York Auto Show in April, the all-new Kia K5 (known as Kia Optima in the USA), which boasts impressive styling and state-of-the-art powertrain technology, could spell some trouble for Hyundai’s Sonata.
Recent sales report revealed that since K5 was first unveiled a month ago, Kia Motors Korea received 9.000 orders for the model, while at the same time sales of new Sonata declined 23 percent! This suggests that the all-new K5 may be affecting Sonata’s sales. Continue your read on Kia Optima sales here.