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Kia Releases Horki Sub-Brand, Forte-Based Concept In China
The joint venture between Kia Motors Corporation and Dongfeng Yueda Kia -DYK in China has produced a Chinese-market concept that is on display at the 2013 Shanghai Motor Show.
The car was officially unveiled on the joint venture show stand and bears the name “Horki” which is derived from a pair of Chinese characters “Hor,” which means China, and “Ki,” which signifies driving.
The combination is meant to suggest harmony and driving. The brand also unveiled a Chinese-market only concept car that is based on the Cerato (Forte) platform.
Kia has said that the new brand was put together to better address the specific needs of the Chinese driver.
They also revealed that the joint venture will have a dual brand strategy that will clearly differentiate the passion, sportiness, and style of Kia from the practicality, trustworthiness, and economy of the upcoming Horki vehicles.
First Horki Cars To Be released In 2015
Along with the unveiling came the announcement that the new brand would arrive on the Chinese market in the second half of 2015.
The vehicles will be produced at one of three Yancheng factories owned by the joint venture. The brand has not yet decided whether or not the concept will go into production.
The Horki portfolio will be made up of a wide range of cars, icluding one with alternate power. Deatils of all the news cars will be revealed at a later date.