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Kia considering renaming scheme for majority of it’s existing vehicles
According to the Automotive News, Kia has been considering to abandon some of the unappealing names from their current cars and replace those with more hip and fun sounding ones. Don’t worry about the Soul and Forte as those two already belong to the group of new ones, but others, including Amanti, Rondo and Sedona could soon be erased from the existence.
I have first heard of Kia’s renaming scheme in one of the UK’s car magazines a week or so ago. And while I can’t remember exactly which automobile mag that was (probably because of it’s unappealing name), I remember editors reporting Kia’s soon going to use similar alpha-numerical number nomenclatures as Hyundai does in Europe (i10, i20, i30, ix55…).
Although the new alpha-numeric nomenclatures seem to work for Hyundai, I don’t find the same to be the best idea for Kia cars. Can you imagine a Kia Soul renamed to, let’s say, Kia c20 (crossover, 2.0L engine) or something similar?? Well, I don’t.
As, Automotive news reported the company’s not going to use the alpha-numeric names but rather than that, it will name it’s future products with more attractive regular names. “We want to leave the old baggage behind,” Michael Sprague, Kia’s vice president of marketing told Automotive News. “A lot of people don’t know who we are anyway. So why not come out with new and more attractive names like Forte and Soul?”
I myself prefer the regular car names over the alpha-numeric nameplates and sincerely hope these will stay with Kia. Although I wouldn’t mind some names, such as Rondo, Amanti or Sedona replaced with new ones that will be more pleasing to our ears.