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Kia Cee’d wins 5-Star Euro NCAP safety rating!
The all-new Kia cee’d family car has been awarded a 5-Star safety rating in the latest Euro NCAP crash test results published today.
The cee’d safety ratings – 5-Stars for Adult Protection, 4-Stars for Child Protection and 2-Stars for Pedestrian Protection – place it among the C-segment’s safest cars.
“The latest Euro NCAP result is a major landmark achievement for Kia. The cee’d is designed, engineered and built in Europe, to meet or surpass the expectations of European consumers in every respect – including safety,” commented Yong-Hwan Kim, Senior Executive Vice President & COO, Kia Motors Corporation.
“The combination of the car’s many talents, plus the 5-Star safety rating and the unique Kia 7-Year warranty, will make the cee’d even more attractive to European consumers, offering real peace-of-mind and low ownership costs.
“Kia’s safety engineers developed the new cee’d to provide the highest levels of occupant protection in real-world accident scenarios. Our engineers predicted that cee’d would achieve a Euro NCAP 5-Star rating and this result confirms the major advances made by Kia with its latest C-segment family car,” added Mr. Kim.
For cee’d, Kia engineers initially concentrated on ensuring that the car had high levels of ‘active safety’ with good visibility, responsive and agile handling, and powerful braking, to enable Kia drivers to avoid accidents and other everyday motoring hazards.
The cee’d family will be soon become complete, when the five door cee’d model will be complemented by the stylish cee’d wagon – in Kia dealer showrooms from September, and the launch of the exciting new three-door pro_cee’d model at the Frankfurt Show.