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Kia Canada Inc. Reports January Sales Figures
Kia Canada Inc. has reported January sales of 3,673 units, which represents a marginal 2.7% drop from the sales numbers in January 2012.
Despite that drop, a pair of Kia vehicles saw their figures increase rather nicely. The Rio sub-compact, recently named Motoring TV’s 2013 ‘Best Small Car’, led the way with a 24.8% sales increase over the previous year.
The numbers were for all Rio models, including the 5-door and sedan versions. Those numbers were enough to make the Rio the top-selling sub-compact in the segment.
The Optima mid-size sedan, which comes in three different powertrains, also did well, posting a solid 22.3% sales increase over the same period last year.
Robert Staffieri, Director of Marketing, Kia Canada Inc, said that the Rio coming in as the top seller for January was validation of the recent award from Motoring TV. He went on to say that the ‘Best Small Car’ award came thanks to the fact that the Rio is a car that has the ability to provide something for every kind of driver.
Robert was also pleased that the Optima added to its growing list of accolades by receiving the Road & Travel Magazine’s 2013 International Car of the Year award.
Kia rounded out the month of January by unveiling the all-new 2014 Kia Forte sedan, as well as the redesigned 2014 Sorento SUV at the Montreal International Auto Show (MIAS).
They also decided to show off the Track’ster concept at MIAS, as well as announcing their sponsorship of the ever popular Radio-Canada French network TV show “19-2.”
Kia Sales Incentives
Kia is looking to boost February sales by continuing their popular “Drive in Winter, Pay in Spring Sales Event.”
The promo includes 0% financing on all 2013 models, as well as “Don’t Pay Until Spring” offers on 2012 and 2013 models.
There are a number of other incentives in place that should help Kia deliver another solid month of sales in February.