Kia made headlines in the sports world when basketball star Blake Griffin leaped over an Optima sedan en route to winning the slam dunk contest at the NBA All-Star Game earlier this year.
Now they are making headlines in the automotive sphere thanks to their six sports-themed vehicles, unveiled at this year’s Specialty Equipment Market Association -SEMA car show in Las Vegas. Displayed at Kia’s booth at the on-going 2011 SEMA are heavily customized 2012 Optima hybrid car, Soul crossover vehicle, Rio 5-door and Forte 5-door hatchbacks.
The one of a kind, custom cars were created in partnership with West Coast Customs, Antenna Magazine, GoGoGear.com and Kinetic Motorsports, and were designed with six specific sports in mind.
“Slam Dunk” Blake Griffin Optima Hybrid car
It’s no real surprise that the Optima would be one of the vehicles to get the custom treatment, and even less of a surprise that it was done with Griffin in mind. The Griffin Hybrid came in a basketball orange color and was accentuated by 20 inch matte black wheels, and Blake’s logo on the hood.
The interior features leather seats with Blake’s signature stitched into the headrests, not to mention basketball flooring in the front and rear. The interior was finished off with a mind-blowing sound system, complete with TV’s and an Xbox. The final kicker for hoops fans had to be the basketball hoop mounted in the trunk.
Gallery: Kia @ 2011 SEMA:

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