Kia Motors is back again with an ad campaign that has the cast of popular children’s characters that were first seen during the 2010 Super Bowl.
Titled Joyride 2, the campaign has different children’s characters, that include Muno (from the award winning series YO GABBA GABBA!, that was created by Christian Jacobs and Scott Schultz), Sock Monkey ( from In My Own Dream Studio), MR. X (BLABLA KIDS) and a teddy bear and vintage robot.
All these characters are shown to go on a summer road trip that has line dancing, skydiving, and a fishing expedition. While on the road trip, the characters are shown to interact with the locals, including a bear that is angry for some reason. They are then shown to take a spin in the 2012 Kia Sorento crossover with class-leading fuel economy and horsepower.
The original Joyride campaign was created by David&Goliath, Kia Motors America’s ad agency of record; and they are also the agency responsible for the Joyride 2. The campaign’s main theme is the adventures that await a young couple with their Sorento. The first unique spot has been aired already, and the second one will be aired in July.
2012 Kia Sorento Joyride 2 commercial:
About the 2012 Kia Sorento:
The 2012 Sorento is produced in West Point, Georgia , which is the company’s first motor plant in the U.S. As a crossover it offers class-leading fuel economy of up to 32 miles per gallon on a highway, delivered by its GDI 4-cylinder 191 HP engine, which is again one of the most powerful engines in its class. The 2012 model is the second year model, and also comes with ventilated driver’s seat, memory seat, power folding mirrors, power passenger seat and wood trim steering wheel.
Since its launch in 2010 in the U.S., the Sorento has earned an impressive list of awards and accolades, including: “Top 10 Cars for 2011″ by Kelly Blue Book’s kbb.com, “Best Family Cars of 2011″ by Edmunds.com and Parents magazine, “Ten Most Improved Cars of 2011″ by MSNBC.com, and earned a Consumer Guide Automotive “Best Buys” award.
June 26th, 2011 at 11:12 am
The commercial is better than the frist. 32 on the highway is really impressive. This makes it the most fuel efficient non hybrid CUV in it’s class. If the AWD got 30mpg that would be impressive too. It’s a great idea for Kia too upgrade while it’s still 10
Top ten. I also like how they saved money by not making minor exterior changes yet because Kia knows it doesn’t needed one.
June 27th, 2011 at 5:37 pm
What is the disclaimer about? Do now attempt what? Skydiving? Why not?!
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I’m pretty sure that address listed on the GPS screen is the Design Center…
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Nice commercial. I agree jtz- it is better than the first. Why did it take a year and a half for another one?!
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June 27th, 2011 at 6:20 pm
What`s this fascination of using “Children`s Characters” to merchandise vehicles that allegedly are being purchased by Adults? I have to admit, some of the Hamster Commercials (Soul) are a bit cute/funny, but lets not get too carried away with Cartoon Characters to sell cars.
June 27th, 2011 at 7:08 pm
The walking “ribbed for her pleasure” red monster has no business in a car commercial or in a kid’s show.
June 27th, 2011 at 10:18 pm
The address shown on the GPS shot is the KIA MOTORS AMERICA corprate US headquarters in Irvine, Ca.
June 28th, 2011 at 3:25 am
The Optima commercial needs to get better. I don’t get that commercial. Is it about the high tech or the Optima?
June 28th, 2011 at 3:37 pm
Rick- OK, thanks.
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jtz- I think it is saying aliens and Poseidon, etc. are envious of the Optima because it is out of this world. Or somethin’…
August 13th, 2011 at 10:54 pm
I Love the commercials with the Yo Gabba Gabba dolls, so much I am looking to buy all the characters.
September 7th, 2011 at 10:06 pm
I didn’t get the name of the red character. What was it?