Kia Motors America launches “Who’s Next?” talent search on Youtube with grand prize of $10,000!!
$10,000 awaits you. Show that you’ve got Soul. Produce the coolest video themed around the funky and innovative Kia Soul crossover and get to fly to Los Angeles for free.
What do Susan Boyle, Justin Bieber and Charice Pempengco have in common? They were all YouTube sensations before they became major stars. YouTube has launched their careers to legitimate international stardom. Who’s next? Who’s going to be the next Internet sensation?
That’s exactly the question being asked by the newest Internet talent search contest, “Who’s Next?” And guess who’s asking it? American Idol production? America’s Got Talent production? Guess again.
Kia Motors America (KMA). That’s right, Kia, the car maker is asking “Who’s Next?”
Riding on the success of its hamster ad campaign for the 2011 Kia Soul, Kia Motors America is inviting everyone to join Kia Soul’s video contest. Create your own talent video based on the creative uniqueness of the funky Kia Soul for a cool $10,000 prize.
In case you have not seen the award-winning TV ad, it goes a little something like this, to give you an idea. It begins with a shot of suburban city streets inhabited by hamsters who senselessly run in place inside their exercise wheels. A Molten Red Kia Soul then pulls up. Windows roll down and voila, inside are hip-hopping hamsters in hoods with head bobbing to the beat of loud R&B music. These cool hamsters have discovered “A New Way to Roll.”
That’s the point of the Kia Soul. It’s new. It’s cool. It’s a new way to roll. And that’s also the point of KMA’s video talent search. Show your own new way to roll.
Here is how to join Kia Motors America’s “Who’s Next?” Internet talent contest.
- The contest runs until the end of September. Everyone’s invited to submit a video themed around the Kia Soul, which by the way was declared one of the top 10 coolest new cars.
· Videos will be posted on Kia Soul’s video channel on YouTube (youtube.com/kiasoul). Make sure your video captures the Soul’s unique personality features, technology, style and popular music.
· August 9, judging will begin, and on August 20, YouTube fans and viewers can start voting which ones they like best. The judges are YouTube stars SMOSH, ShayCarl and Lisa Nova, whose combined channels have more than 640 million views and 2.62 million subscribers. Now, that’s a lot of people watching how you roll.









