
Kia Motors America reported it has seen a slight drop in March 2009 sales when compared to the same month of last year, but in spite of that, it’s overall sales in the first three months of fiscal year remain about flat.
In March, the Korean second largest automaker sold a total of 24.724 cars and SUVs, representing less than 1 percent drop from 24.871 units sold a year ago. So far this year, Kia’s US sales totaled 68.893 units, up 1 percent from the 68.214 units sold during the same period in 2008.
Among Kia’s models, three of them posted monthly sales increases. Sales of Sorento jumped 57.8 percent to 3,217 units from 2,039 units, while Sedona experienced a 62 percent increase and it’s sales jumping to 4.426 units.
But leading the charge with sales of 1246 units, was just recently launched, fun and stylish Kia Soul crossover. The Soul debuted in the showrooms across the USA in February this year and it’s sales skyrocketed above 1000 units in March – just like we predicted last month.
“Sales of the Kia Sorento and Sedona are strong and we can attribute that to the right marketing strategy and our strong value proposition,” said Michael Sprague, vice president of marketing at Kia Motors America. “We are also pleased to have the Soul post impressive results right out of the gate with its recent launch in the U.S market; we feel we have the right vehicles for the times.” added Michael.
To avoid the sales slump in the coming months, Kia will intensify the advertising of it’s cars and also add some new models to it’s range. By summer, we will see Forte sedan replacing the old Spectra model, while later in the year, the exciting 2-door Forte coupe is expected to hit the Kia dealers across the USA. In November, the company will also open it’s first US manufacturing plant where it will build the 2010 Sorento crossover in-line with two additional models.