Kia Soul hamster commercial
In order to effectively promote a hot new product (such as Kia Soul) you need to launch a very cool advertising campaign to grab the attention from the media and public. And that’s just what Kia Motors did to promote it’s just recently launched Kia Soul urban crossover.
The 60-second commercial spot has been created by an independent, Los Angeles based, creative agency David&Goliath and is targeting the Gen-Y consumers. It will be aired in movie theaters served by National Cinemedia and Screenvision, with the latter buy targeting cinemas located on or near 50 college campuses.
The funny ad showcases a hot-looking Kia Soul crossover while stopping at the large crossroad, next to the giant rodent spinning the hamster wheel. The Soul fits four hamsters comfortably while rocking out to a funky house beats. The song coming from their iPod, connected to the Souls stereo unit through a USB port is called “Fort Knox” and played by the Goldfish.
The “Kia Soul hamster” ad has already become a very popular one, generating thousands of views per day on Youtube. Furthermore, world’s largest automotive media recently issued their reports on the funny ad and speaking in general, they all found it really cool. Judjing by their loyal readership reactions, the public likes it too!
Here’s one very interesting quote that caught my attention, while browsing through the comments posted by the readers of Autoblog:
Ahh the power of advertising on women. My wife who hated the Soul at the car show now wants one because of this commercial. (by: Iridium; Autoblog)
The ad campaign will include five more Kia Soul hamster spot variations, each playing a different genre of music. According to Tim Chaney, working as a director, marketing communications at Kia Motors America, the cost of the campaign is pretty significant and right up there with the most we’ve ever spent on a launch.” [Source: Kia Soul commercial songs ]. Visit this link: Kia Soul commercial to find more info on the songs played in the Kia Soul commercial.
Update: Kia Motors will launch new commercial for its 2010 Kia Soul. Called This or That, the Soul commercial will again feature loveable hamsters. It will be officially launched on May 28th.
March 15th, 2009 at 6:14 am
haha i thought it was pretty funny when i saw it on kia buzz… hope it sends the right message out to consumers!
March 16th, 2009 at 12:24 am
haha that’s cute… although I think it would be better marketed to young families in their 20′s and 30′s with little kids as a family vehicle rather than hipster college 18-22.
March 16th, 2009 at 10:21 am
I just love this advert, and just would like to mention that the song that is just is by a South African band called Goldfish.
March 16th, 2009 at 1:35 pm
yea, thats mentioned in the article
March 17th, 2009 at 2:21 am
that’s awesome! kia’s smart as hell.
March 21st, 2009 at 6:33 pm
I LOVED this!!!! I want a hamster just like the hipsters in the Kia. I laugh every time I think of those little hipsters.
March 21st, 2009 at 7:22 pm
I saw this at the movies watching Watchman (the movie sucked my girlfired that it was good). We always show up at the movies early and she was talking about something and all of a sudden when we heard this noise, it caught our attention and we stopped talking. We seen a lot of hamsters in a really nice neighborhood in their wheels. We just saw more and more of them until a red Kia Soul full of hampsters made us laugh. I wonder when it will be on regular television.
March 24th, 2009 at 2:47 pm
I saw Know1ng this past weekend, and saw a variant of this commercial that did not have the Goldfish song in it. After doing a little research, I found that the other main variant of this commercial plays a song called Bounce by MSTRKRFT; however, I don’t think that was the song I heard either. I unfortunately can’t remember many of the song’s lyrics, but they were something like “front, back, side to side, round and round,” though not necessarily all together like that. According to this story, there are five more variations, so I thought I’d check to see anyone, a customer or Kia rep, happens to know this song, or could tell me where I could find a list of the songs that are used in each of the variants. Thanks in advance!
March 28th, 2009 at 4:25 am
Hey all. The song that everyone is looking for is called “Do What You Like” by Marz. I contacted Kia to get this information, however I am having a hard time finding a place to buy this song. If anyone can find an online store selling the song, please post the link.
April 1st, 2009 at 6:47 pm
i contacted the group Marz and i was told the song would be on their website for download costing $1. but havent seen anything come up there yet. I’ll get it out there as soon as i see it. i check everyday! here is the website to their store in case someone else finds it first!
ww.marz.ws/catalog/
April 3rd, 2009 at 3:31 am
Nice Kia Soul commercial!!
April 3rd, 2009 at 8:05 pm
hey heyyyy
there are others songs that are used in the commercial, i want to know the newest one, it sounds kind of electro, does anyone know the name of it? it’s not Do what you like, or bounce….
April 3rd, 2009 at 11:44 pm
I Have been looking for one of the songs too! its not “bounce” or “do what you like” or “fort knox”. the lyrics are something like.. “I dont care what you wear but you better have some color under there.” i cant find it anywhere.
April 4th, 2009 at 4:17 am
Until we find the song…..http://www.youtube.com/watch?v=UFHCfwF87_o
April 4th, 2009 at 5:11 am
There were hamsters riding in a red car listening to a song singing:
Front,back, side to side.
Front front, back back, side to side. (2x)
I cant seem to find who sings it or where i can get it can anyboby help?
April 4th, 2009 at 5:26 am
It is called “Do What You Like” by Marz. It has not been released yet, and you can’t find it anywhere but the commercial as far as I know.
April 4th, 2009 at 9:32 pm
The Song is… “Do What You Do” by Marz feat. Pack and Mumiez
April 5th, 2009 at 5:39 am
i’ve looked everywhere for the song “Do What You Like” by Marz. itunes, rhapsody, et cetera. but it is no where to be found. HELP ME!
April 5th, 2009 at 6:18 am
If you have a good TV you can pause and zoom in on the I-pod and it actually shows the artist and song….someone earlier was asking about CALVIN HARRIS “Colours” but….we’re all SOL on the Marz song. I’m dying for that one.
April 5th, 2009 at 4:55 pm
Hey guys, the electro song is “colours” by calvin harris
April 5th, 2009 at 8:42 pm
Jackie’s right. “colours” by Calvin Harris. Available on iTunes
April 6th, 2009 at 3:33 am
53-years old… just purchase a Soul because I’m tired of all the look-a-like cars currently on the market.
It’s NOT just for the youngsters.
I bought a soul… that just sounds so evil.
April 6th, 2009 at 6:23 am
Man I agree, that song by Marz on the commercial is awesome.. Can’t wait to be able to download it. I’ll be like that other guy checking the site everyday waiting to be able to download it!!
April 7th, 2009 at 2:41 am
IT IS NOT “DO WHAT YOU DO” “BOUNCE” OR “FORT KNOX”.
ITS “COLOURS” BY CALVIN HARRIS!!!!!!!!!
=] =] =] =] =] =] =]
April 7th, 2009 at 5:21 am
Well well well maybe the reason why you can’t find the song by marz is probably because he stole it … He comitted copyright infrigement. That beat was not obtained legally .. Original files r In a safe place. Shame on u…u got caught!!
April 7th, 2009 at 4:48 pm
cant wait 2 hear the Marz song…its soooo catchy!
April 7th, 2009 at 7:11 pm
“Concerned” how do you know for sure they stole it…it can just be a rumor…rumors like this come out all the time
April 8th, 2009 at 5:24 am
Its not stolen from Calvin Harris, listen to the song colours for yourself and you can immediately hear complete differences. Just because there’s a synthesized keyboard in the background and it keeps a 4/4 beat doesn’t mean it sounds the same. Some people are just stupid and ignorant, do some research before you post. I’ll be waiting for Marz to release the single.
April 8th, 2009 at 8:53 am
um listen the song is do what you do not like by marz. i understand what you mean by you cant find it and u cant find the tune. so i found a link THAT IS A SAMPLE so you know what tune your talking about
April 8th, 2009 at 8:06 pm
FIRST OF ALL! I KNOW ITS NOT STOLEN FROM CALVIN HARRIS! AND I HAVE DONE MY RESEARCH VERY WELL CONSIDERING THAT I KNOW THE PERSON WHO MADE THE BEAT!!! THAT BEAT WAS PLAIN AND SIMPLE STOLEN. ITS ONLY A MATTER OF TIME BEFORE YOU FIND OUT, THEN THE IGNORANT ONES WILL HAVE TO GO AND SWALLOW THEIR WORDS…. THESE ARTISTS NOW A DAYS JUST THINK THEY CAN TAKE SOMEONE’S BEAT AND DO AS THEY PLEASE AND DONT EVEN GIVE THESE UP AND COMING PRODUCERS ANY CREDIT….TOO BAD! THE LAW SPEAKS FOR ITSELF, THATS ALL I CAN SAY… MAYBE THE ARTIST SHOULD REALLY REASEARCH TO FIND OUT HOW THE BEAT WAS OBTAINED AND FROM WHO. SHAME ON YOU!!!! AND THIS IS NOT A RUMOR, ITS JUST UPSETTING THAT ARTISTS TO THIS DAY THINK THAT THEY CAN GET AWAY WITH TAKING CREDIT FOR OTHER PEOPLE’S WORK!!!
April 9th, 2009 at 1:38 am
guys the date for “do what you do” is on april 13th so stop searching now and wait to get it on april 13th. OK?
April 9th, 2009 at 1:39 am
guys the date for the front back side to side thing is on april 13th so stop searching now and wait to get it on april 13th. OK?
April 9th, 2009 at 3:32 am
there is a song call “Ice Cream” from New Young Pony Club a club Remix
April 9th, 2009 at 7:49 am
the best version of this commercial is the one with “In The Junkyard” (radio edit) by Potbelleez
April 11th, 2009 at 4:17 am
Guys theres a few versions of this commercial with diff songs in each one. Marz is one but theres also one by goldfish. and 1-2 more. So you are all right
April 11th, 2009 at 9:01 pm
The ad campaign will include five more Kia Soul hamster spot variations, each playing a different genre of music. According to Tim Chaney, working as a director, marketing communications at Kia Motors America, the cost of the campaign is pretty significant and right up there with the most we’ve ever spent on a launch.”
This is what the info at the top of the page says. So all the songs are correct, It’s just “WHICH” one you want. I personally am waiting for the MARZ “Do What You Do” version, although Goldfishes is really good too.
April 12th, 2009 at 1:10 am
There are several versions of the commercial, and therefore, several different songs. Agree with Huzzaluvva.
April 12th, 2009 at 12:13 pm
its marz “do what you do” ft pack and mumiez but i believe the song is unreleased
April 12th, 2009 at 4:22 pm
haha i want a hampster like that… it would be soooo awsome!!!! they are so cute HAPPY EASTER
April 12th, 2009 at 5:11 pm
Multiple songs.
Marz – Do What You Do
MSTRKRFT – Bounce
Goldfish – Fort Knox
Calvin Harris – Colours
The Potbelleez – Junkyard
As of right now those are the only versions I’m aware of, I just thought I should put them all in one place SO PEOPLE CAN RELAX!
April 12th, 2009 at 9:45 pm
the song by mars (do what you like) is supposed to be released april 13th 2009
April 13th, 2009 at 1:25 am
I CANT FIND THE SONG ANYWHERE
ALL THOSE SONGS YALL SAID ARE ALL WRONG CAN SOMEBODY HELP ME OUT PLEASE
April 13th, 2009 at 1:26 am
I CANT FIND THE SONG ANYWHERE ALL THOSE SONGS YALL SAID ARE ALL WRONG CAN SOMEBODY HELP ME OUT PLEASE
April 13th, 2009 at 3:57 am
I am with Omar. No one has gotten the right song yet, and it’s really annoying. Can someone just name the right song.
April 13th, 2009 at 4:37 am
I know for sure that one of the five commercials is the song Colours by Calvin Harris where it says, “Now I don’t care what you dress like or what you were but please make sure baby you’ve got some colours in there”… I have the song.
April 13th, 2009 at 4:38 am
Correction on one thing iPod decided to say Were instead of wear.
April 13th, 2009 at 8:56 am
just wanna point out, if you watch the hamster video about the song by Marz on youtube just click on the HD and the exact thing the iPod says is
Marz
featuring Pack & Mumiez
“Do what you do”
April 13th, 2009 at 9:08 am
i have personally found every song except for do what you do by marz. it is said to be unreleased by many sites…still searching for it though.
April 13th, 2009 at 9:13 pm
Will it really take 3 days to DL this damn mp3 from Marz. geez
April 13th, 2009 at 9:28 pm
Honestly, it says i have to buy, and it will be delivered? I thought i could download it. Eff that.
April 13th, 2009 at 9:53 pm
There is no way i would provide the information that Marz’s website wants just to download a song. That is ridiculous you don’t need a birthday, address, etc… can you say ID theft. Just put it on itunes and it will sell. Obvioulously someone needs a new manager if they want to make money. I have never heard of this guy. This might have been a good opportunity for this rapper to get his name out there.
April 14th, 2009 at 1:54 am
if i ordered it like where or when the hell am i supposed to get it
April 14th, 2009 at 3:34 am
I ordered it earlier today, and i got a few hours later. Worth the wait. Its legit. If its not on itunes i suggest buying it from the Marz website. Its a decent song for sure. Cant wait to rock it in my car!
April 14th, 2009 at 4:09 pm
so you got a few hours later, by getting it downloaded to your computer? I don’t get it.
April 14th, 2009 at 5:04 pm
like, do they ship it your address, or do they link the download to your email?
April 15th, 2009 at 4:03 am
this track is crazy hot..I seen this before the previews for Transformers 2…..with a video this could go top 30 on the billboard charts….All the clubs should be playing this!!
download and buy it here ….http://www.marz.ws/catalog/product_info.php?products_id=84
April 15th, 2009 at 4:18 am
They email it to you a few hours after your order it =)
April 15th, 2009 at 6:42 am
Lots of info for a 99 cent song but well worth it cuz I really like it… just hope they don’t sell my info other than that I really don’t think it’s a identity theft thing. After a couple of hours I received the download link to put the song on my hard drive. Right on!
April 15th, 2009 at 4:11 pm
the commercial im looking for has the lyrics “ain’t nothing to it but to do it just lose control” anyone know that song
April 15th, 2009 at 6:30 pm
I definitely agree, they asked for wayyy too much information, but hey, as long as we get to be the first few people with a catchy song, it works for me. I’m just surprised they didn’t ask for my social security number, haha.
April 15th, 2009 at 10:15 pm
how long did it take for some of you to get it? It’s been about 3 hours for me now.
April 16th, 2009 at 3:17 am
someone needs to put that song on limewire….I can’t find that isk.
P.S. did that kid really freak out ike that about a beat. relax dude your on a Kia web-site no the source
April 16th, 2009 at 4:49 am
That is the right song! I love it so much! I can’t wait for all my friends to hear it! Anyway, hope y’all get it!!
April 17th, 2009 at 3:16 am
For every one that’s looking for the song from Marz it’s available on Limewire.
April 17th, 2009 at 4:09 am
I just Bought the Soul !! you guys gotta see (all) the interior packages..i got the sport..w/ houndstooth creme and black interior…yeah the hampters sold me i had a teddy bear hampster just like the ones in the commercial too …hysterical~ love this car…bluetooth speaker equipped and i pod auxillary included…better than the commercial …go to the dealer and see the cars for yourself!! im one Proud owner of this baby! total cost taxes etc about $20,500 for the sport
April 17th, 2009 at 5:57 am
If it has houndstooth interior, it is not a sport model, it is an exclaim model.
April 18th, 2009 at 2:55 am
YUP YUP…..Just got it on Limewire – Marz ft Pack and Mummiez “Do What You Do”
For sure it’s the song from the Kia Soul hamster commercial “Front Back Side To Side”
April 18th, 2009 at 6:19 am
I had to download all the songs mentioned to finally find the one I was looking for. Mine happened to be Junkyard by Potbelleez. Awesome song!
April 18th, 2009 at 7:35 pm
I Found It!! The song is “Fort Knox” by the Goldfish. Here is the link to the song on there site:
http://www.kia-world.net/index.php/2009/03/14/kia-soul-hamsters-commercial-rocking-the-us-cinemas/
The bad news is that you have to buy the whole album. I’m guessing it is a very new release, as iTunes does not have the new album on line yet. Maybe in a few weeks, they will have.
April 19th, 2009 at 4:18 am
First:
Download FostWire P2P
Mac or Windows
Now get your song……
April 20th, 2009 at 4:29 am
the song is “do what you” do by marz ft pack and mummiez.
u can find it on limewire.
April 20th, 2009 at 5:35 am
Can someone compile a list of all the Soul commercial songs? Cause is on only website I have found that has the majority of them but i think there are a couple of new ones. Please post them!
April 20th, 2009 at 8:05 am
Marz – Do What You Do
MSTRKRFT – Bounce
Goldfish – Fort Knox
Calvin Harris – Colours
The Potbelleez – Junkyard
April 21st, 2009 at 1:23 am
Jeff and Jduff, im right there with u. i wanna know the songs with the lyrics ” now i dont care what you look like, or what you wear” and the other one “front, back, side to side, front front back back, side to side”. what are the names of those songs. if you could tell me at MusicKrazed92. thats my youtube name, so yeah… would be appreciated. ty
April 21st, 2009 at 1:26 am
actually Greg answered the one about “now i dont care what you look like, or what you wear”. that was Calvin Harris-Colours.thnx. but what’s the other one, “front back, side to side, front front, back back, side to side”?.
April 21st, 2009 at 1:36 am
nvm found out the other one was the marz do what you do..
April 21st, 2009 at 5:42 am
Theres got to be another version of the song… The one I’m looking for says something about ” a little bit of (?) in the middle”…. Not exactly sure but none of these songs are it.
April 22nd, 2009 at 3:42 am
ok the do what you do song isn’t on itunes… and if it is someone plz tell me what they typed in to find it because i haven’t had any luck… HELP
April 22nd, 2009 at 3:56 am
omg i swear to god none of these songs exist.
April 22nd, 2009 at 4:47 am
O they do if you look hard enough.
April 22nd, 2009 at 5:38 am
I thought the commercial was cool, but I really want to know the name of the song in the commercial that goes front back side to side front front back back side to side
April 22nd, 2009 at 5:43 am
Ok…neverind about the song. It is the song Do what you do by Marz ft. Pack and Mummiez that goes front back side to side front front back back side to side! It is was soo catchy that I was singing it at school and got it stuck in all my friends head. Peace out!!!
April 23rd, 2009 at 3:14 am
i want to find that hamster song…Im not sure how it goes….but the hamsters are singing…”Front back side to side…front back right side to side”"
May 2nd, 2009 at 6:02 am
This myabe posted somewhere so sorry if it is. But does anyone know when all the sweet customization and accessories for the Soul will be available in the USA. Like the rims, decals and stuff.
May 2nd, 2009 at 6:46 am
God help me please!!! Can I but this commercial on dvd. I am seriously getting withdrawls. I have not seen this commercial In several days. WHYYYYYYYYYYYYYYYYYY???????????????
May 6th, 2009 at 12:26 am
The name of the song is do what you do by marz ft pack and the mummiez… That is the song from the KIA soul commercial
May 6th, 2009 at 12:27 am
It has all the lyrics front back side to side that everyone is lookin for
May 6th, 2009 at 1:30 am
oh okay so, any1 kno how to move it to itunes once uv got from ur email after dowloading it and waiting 2 hours to get it? lol…i wonder if this marz dude kno’s that we’re all freakin out about his song…lmao!!
May 6th, 2009 at 1:40 pm
KIA OFFERS ALL FOR SONGS AT THE KIA SOUL WEBSITE AND THEY TAKE ABOUT 2 MINUTES TO DOWNLOAD.
May 12th, 2009 at 7:27 am
you can get the marz song on limewire
May 12th, 2009 at 8:40 pm
the front back side to side song is do what you do and you can get it on limewire if you want
May 13th, 2009 at 10:10 pm
For all who want to know the song that is Front back side to side is called Do what you like by Marz, you can find it on most music search engines.
May 14th, 2009 at 6:25 am
the song that is front back side to side is DO WHAT YOU DO. by marz///it is NOT Do What You LIKE.
May 14th, 2009 at 1:57 pm
Instead of pirating these songs, you could download them for free at kiasoul ‘dot’ com.
May 16th, 2009 at 11:17 pm
WOOOOOOHAAAAAAAAA!!!!!!!
Let me just say if you haven’t DL’d Potbelleez – Junkyard (Vandalism Remix) you’re severely missing out… omg that’s hot!
May 19th, 2009 at 6:35 am
Kia may look great but dont be fooled! Their engines are poorly crafted. Their are junkyards with rows and rows of Kias with engines that have gone bad at only 60,000 miles!
May 25th, 2009 at 7:55 am
THOSE ARE THE BEST COMMERCIALS EVVVVVEEEEERRRRR!!!!!!!!!!!!!!!!!!!!!!!!
May 28th, 2009 at 2:48 am
What is the song that has lyrics that sound like “Flip that sack back. Flu fle flu that sack back.”
May 29th, 2009 at 5:02 pm
Or, you could go to kiasoul*dot*com and download it free and legally.
October 16th, 2009 at 5:59 am
hey. guys, just read the ad at the top. it tells you that the song is called ‘Fort Knox’, by the group Goldfish. i just got the song and sure enough that’s what it is.
July 19th, 2010 at 7:49 am
It’s not the music I love, its the hamsters!!! Everytime I see the commercial I laugh. I love that they blink, move, dance, and their mouths move…