In an effort to reach the tech-savvy Kia Soul audience and to increase mobile interaction around the new Kia Soul, Kia Motors America today launched a Kia Soul Mobile microsite.

Kia Soul Mobile is a free service accessible via any Web-enabled mobile device at KiaSoul.com in the mobile Web browser. It provides customers access to the latest Kia Soul information and images, as well as access to the main KMA mobile site.

Through Kia Soul Mobile, customers can quickly interact with mobile content while at the L.A. Auto Show through QR (Quick Response) code technology. QR codes are two-dimensional barcodes or SMS keywords that direct users to a specific Web site or page related to a product.

Mobile users can easily text keywords or scan barcodes, using a mobile camera and free QR reader software, to access different pages of the Kia Soul Mobile microsite. The QR codes can be found on printed Kia Soul postcards designed by David&Goliath’s partner Saputo Design featuring the selected artists’ unique artwork and the Kia Soul booth at the L.A. Auto Show.

Kia Soul Mobile will also highlight artwork inspired by the Soul’s unique design from 10 different artists, to be unveiled during the L.A. Auto Show. Customers will also be able to download the artwork, send it to friends and sign up for updates via the mobile microsite.

“This interactive, pre-launch campaign during the L.A. Auto Show is a great way for customers to obtain information on the Soul where they want and when they want. With growing use of smart phones and mobile technology, Kia’s use of mobile at the L.A. Auto Show comes at the perfect time,” said Nick Taylor, president of Usablenet.

“This means Kia customers have a direct way to connect with the Kia Soul as a product and brand, connecting its on-site presence with customers’ mobile phones.” [Source: Kia Motors America]