
These are the latest sales numbers from Kia Motors America. The report for month of September 2008 reveals that Kia sold 17,383 vehicles and shows a sharp decline in monthly sales compared to September of last year.
Year to date passenger car sales are up 17.2 percent, with Rondo posting a 3-percent increase over the same month last year and a 38.4-percent increase year to date. Optima and Rio also posted year to date increases of 31.5 and 21.7 percent respectively with 40,778 and 30,329 units sold.
With this sales report, I’d like to point out how things change fast! Just a few months ago, we were confident that Kia will register another record year in the US. But recent world finance crisis dampened our hopes. Not only Kia’s, but also other automaker’s year to date sales are falling and with the current market conditions, it’s quite impossible to expect these company’s to report better results compared last year.
To more accurately represent how badly auto industry fares at the moment I can also tell you that the overall US auto sales fell below 1 million mark last month, for the first time in the last 15 years. September 2008 was actually the worst auto sales month in US since 1983.
| MONTH OF SEPTEMBER | YEAR-TO-DATE | |||
| Model | 2008 | 2007 | 2008 | 2007 |
| Rio | 2,701 | 2,638 | 30,329 | 24,930 |
| Spectra | 3,878 | 5,785 | 58,915 | 55,546 |
| Optima | 1,905 | 3,004 | 40,778 | 31,021 |
| Amanti | 163 | 220 | 2,806 | 5,057 |
| Sportage | 1,721 | 4,083 | 27,853 | 36,150 |
| Sorento | 3,163 | 3,249 | 20,636 | 29,687 |
| Sedona | 1,648 | 2,544 | 20,858 | 31,825 |
| Rondo | 2,642 | 2,564 | 24,680 | 17,827 |
| Borrego | 192 | n/a | 1,233 | n/a |
| Total | 17,383 | 24,087 | 228,088 | 232,043 |
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