Kia Motors Company has signed up Rafael Nadal to be its global brand ambassador for a further three years. Nadal, the 22 years old Spaniard, who just recently won his first Wimbeldon Grand Slam title, will continue to appear in the car manufacturers global print and television advertising campaigns. He will also be taking part in various promotional events, including major auto shows.

Commenting on the newly extended partnership with Kia Motors, Rafael Nadal, said, “I am proud to be able to continue this relationship with Kia Motors as I believe in creating long-lasting relationships. I have been supported by the company for a number of years already, and am happy to be able to grow both with the company and as a professional athlete for many more years to come.”

Kia has a long standing association with tennis sponsorship. Earlier this year, the company announced it has renewed its partnership with the Australian Open to become the major sponsor until 2013. Aside from tennis, Kia has boosted its brand in line with its young-at-heart target customer base through other exciting sports marketing initiatives like football. It is a EUROTOP Partner of UEFA, which included sponsorship of last month’s EURO 2008 Championships, as well as an official automotive partner of FIFA, which will include sponsorship of the next two World Cups.

“We are extremely happy to extend this partnership with Mr. Nadal as his continued growth, dynamic spirit and dedication to his craft ties in directly with the vision we have for Kia Motors. Supporting young, talented athletes at an international level not only allows us to further our brand among key audiences, but also promotes a great spirit of evolution, which is what Kia Motors is all about.” said Hyoung-Keun Lee, Senior Executive Vice President & COO of the International Business Division.

Related link:  Nadal vs. Alien; video