
The Kia Koup concept that debuted at the 2008 New York auto show accomplishes two things for Kia. First, it gives us a good idea of how the next-generation Kia Spectra will look, which is to say, a lot sexier than the current one. Second, it also reveals the new corporate “face” for Kia.
We caught up with Kia’s worldwide design director, Peter Schreyer, a veteran of Audi’s design studios, at Kia’s cocktail party near Javits Center the night before the official unveiling of the Koup. Kia positioned the car in a special presentation room that was awash in red lights, so it was difficult to tell what color the actual car is, because it looked kinda pink. This morning at the official unveiling, it became clear that the Koup is actually bright red, and it sports a full glass roof.
At the party, the Koup was draped, but the drape was teasingly pulled back enough to show part of the front-three-quarter view, the side greenhouse, and the rear flanks and trunk. With its muscular, defined corners and sharply drawn sheetmetal, the Koup looks great and is clearly much closer to production than, say, the Kia Kee that debuted at the 2007 Frankfurt Motor Show last September. (more…)






















