KIA ECO_CEE’D; THE “GREEN PERFORMANCE” CONCEPT CAR

Kia is staging the World Premiere of a new “green-performance” concept car at Frankfurt. Called “eco_cee’d, the new concept is a development of the Kia pro_cee’d hatchback and aims to achieve better fuel consumption, with fewer emissions - while still delivering a lively, spirited drive.

Based on a pro_cee’d fitted with a lively yet frugal Euro-5 compliant, 115 ps, 1.6-litre diesel engine, the new eco_cee’d concept has been designed to hugely enhance the “®green” potential of the standard model. A combination of small but significant modifications to the base vehicle result in much improved fuel consumption (just 3.9 litres/100km) and reduced CO2 emissions (just 104 g/km).

The impressive performance, fuel economy and emissions figures of the eco-cee’d are largely the result of improved aerodynamics which bring the drag coefficient down to just Cd 0.29. To maximise the value of the aerodynamic and powertrain improvements, eco_cee’d is fitted with Kia’s new Idle Stop&Go and Regenerative Braking systems.

As a “green-performance” concept car the eco-cee’d demonstrates a part of Kia’s vision for the way ahead with future engine developments for next-generation environmentally friendly and fuel efficient production models - without losing sight of customer expectations for cars with a sporty design and fun-to-drive performance.

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