Ambitious Kia’s attack on international car markets knows no bounds. They’ve been sowing the seed of an idea to become one of the leading players and now that growth is self-evident.

Or should I say, sowing the Cee’d? Because that’s the quirky name chosen for Kia’s European model that is taking on the might of standard giants in the mid-sized hatchback market such as Ford Focus, VW Golf and Vauxhall Astra.

The Cee’d (funkily written without a capital C in contemporary style) is the smoothly styled five-door hatch that Kia admits is the most important car they have ever launched. Replacing the Cerato model, Kia believe it is the catalyst that will push them on to a three per cent overall UK market share and 100,000 sales annually.

And Kia now believe that the car matches or surpasses anything in its clsass in terms of packaging, quality, driving dynamics, safety, style and image.

Read an interesting article here: http://www.bedfordtoday.co.uk/ViewArticle.aspx?sectionid=549&articleid=2956412