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All-new Sorento Stars In Kia’s 2013 Super Bowl Commercial
Kia Motors America has developed reputation for delivering great ad campaigns and their latest trio of ads is geared towards parents that need solutions to the problems they face on a daily basis.
The three-part series will highlight how the 2014 Kia Sorento can help Mom and Dad tackle those little problems.
The first 30-second spot, titled “Tight Space,” highlights the power folding mirrors and liftgate on the 2014 Kia Sorento, with both allowing Dad to park in the tightest of spots while Mom and the kids doubt his abilities.
The 2014 Sorento is just one of the seven all-new or redesigned Kia models that will be arriving in 2013, with each expected to help continue Kia’s incredible sales growth.
Michael Sprague, executive vice president of marketing & communications, KMA, spoke about how the Sorento has led the way in sales for Kia over the past few years.
He went on to explain how the “It Has An Answer For Everything” ad campaign was put together to give consumers a lighthearted look at the challenges faced by parents on a daily basis.
Sprague also explained that the ads were also being used to highlight how the features of the Sorento were designed to help provide assistance in those moments.
2013 Super Bowl and Sorento commercial
The “Tight Space” ad, which will air during the 2013 Super Bowl, will be the first step in introducing the Sorento, whilst highlighting the struggles that parents have been experiencing for years.
The all new Kia Sorento commercial was the brainchild of David&Goliath, who have been Kia’s got to advertising agency in recent years. Peter Darley Miller and Colin Jeffrey directed the 30-second spot that can now be seen over at YouTube.com.
News update: The carmaker is working on the all-new Sorento! Here are the first photos of the 2016 Kia Sorento: http://www.kia-world.net/2016-kia-sorento/