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Kia K900 ‘Morpheus’ 2014 Super Bowl Commercial
Kia has something of a tough order when it comes to their spot at the Super Bowl.
They need to let the buying public know that they have morphed from a cheap brand to one that is now delivering luxury models, and it has to be done in just 60 seconds.
To help make that point, Kia has brought in actor Laurence Fishburne who dons the iconic trench coat and sunglasses he made famous in the Matrix trilogy.
The ad switches to the surreal when Mr. Fishburne takes control of a valet stand and encourages a couple to test drive the new Kia K900 rather than taking their own luxury sedan home.
He channels the Morpheus character perfectly and tells the couple this: “The world of luxury has been pulled over your eyes, to blind you from the truth.”
The reality in the scene is that Fishburne I actually in the back of the car singing an aria from Puccini’s Turandot as other cars vanish during the test drive.
Kia’s 2014 Super Bowl Commercial – Video
Michael Sprague, executive vice president of Kia Motor America, said that Kia is always looking to shake up the status quo, which they do in this ad by showing that luxury cars are not just defined by history and tradition.
He said that the goal is to show consumers that the K900 delivers something that is more suitable for those that don’t want to be confined by the traditional definition of a luxury car.
The 60-second spot Will be the fifth ad appearance for Kia during the 2014 Super Bowl.