Kia K900 ‘Morpheus’ 2014 Super Bowl Commercial

Kia has something of a tough order when it comes to their spot at the Super Bowl.

They need to let the buying public know that they have morphed from a cheap brand to one that is now delivering luxury models, and it has to be done in just 60 seconds.

To help make that point, Kia has brought in actor Laurence Fishburne who dons the iconic trench coat and sunglasses he made famous in the Matrix trilogy.

The ad switches to the surreal when Mr. Fishburne takes control of a valet stand and encourages a couple to test drive the new Kia K900 rather than taking their own luxury sedan home.

He channels the Morpheus character perfectly and tells the couple this: “The world of luxury has been pulled over your eyes, to blind you from the truth.”

The reality in the scene is that Fishburne I actually in the back of the car singing an aria from Puccini’s Turandot as other cars vanish during the test drive.

Kia’s 2014 Super Bowl Commercial – Video

Michael Sprague, executive vice president of Kia Motor America, said that Kia is always looking to shake up the status quo, which they do in this ad by showing that luxury cars are not just defined by history and tradition.

He said that the goal is to show consumers that the K900 delivers something that is more suitable for those that don’t want to be confined by the traditional definition of a luxury car.

The 60-second spot Will be the fifth ad appearance for Kia during the 2014 Super Bowl.

5 thoughts on “Kia K900 ‘Morpheus’ 2014 Super Bowl Commercial

  1. I have heard that Kia aims to sell about 5,000 units per year, which is pretty “agressive” sales target in my humble opinion.

    Not that I wouldn’t want to see so many K900s sold in the USA, but you need to know that this is a brand-new model and first real luxury sedan for Kia in the USA.

  2. I just now saw the commercial. That was one hell of a commercial. It makes you want to test drive that K900. I couldn’t see at work because Youtube is blocked. That commercial keeps you rembering Kia K900. The Matrix interesting!!!!

  3. There are 3 more commercials. But the other commercials are like 30 second ads. Lawerence Fishburne are also in the other 3 K900 commercials. A new thought just came to mind. With if Lawerence Fishburne is the new spokesman for the K900 like Griffin is for the Optima? If that is the case, people follow celebrities and now I do see the K900 selling more units. These K900 commercials are very very very good. My favorite, after the super bowl commerical) is the when Lawerence is at the back seat showing off the recliners. I had no idea a Kia car would have such luxury. I can’t wait until I can compare it to the 7 Series. Who would have known that from the 1994 Sephia to the 2015 K900 one day Kia would have recliners in their cars? That’s amazing truly truly amzaing.

  4. Who would have known that the 1994 Sephia would one day have a car with a V8 engine RWD 20 years later? Would would have known that from the 94′ Sephia, a Kia would have front and rear heated seats, lane departure warning system and recliners at the rear? Who would have known that from the 94′ Sephia 20 years later Kia would be showing off a sports coupe concept such as the GT4 Stinger? Who would have known that 6 Kia models would have won design awards 20 years after the Sephia debuted? Who would have known that the decedent of the Sephia would one day allow reviewers to choose a C segment Kia over a Corolla or Civic? Who would have known, that the GT and Cross GT would have came from Kia 20 years ago? Who would have known that 20 years ago a 2.0L engine from Kia would generate well over 300 hp? Who would have known that when that the Sephia would one day come out with a model to one day be in the BMW 7 series and Audi A7 class? Who would have known the once $7,500 Sephia would one day be $60,400 for a Kia 20 years later? This is just truly amazing. Who would have known that the Kia Enterprise would one day come to America and be known as the top 10 best D segment sedans 17 years later? Who would have known the car would one day evolve to come up with stricking eye catching C pillars and be an influence to the 2016 Nissan Maxima? Who would have known that back in the early 1990’s, Kia would be an inspiration to designs for Ford, Toyota, Suburu, Jeep, Honda, GM. Don’t believe me? Ok: Here are the following cars who copied Kia after 2011: Audi tail lights, 2014 Traverse, Jeep Grand Cherokee, Jeep Cherokee, Rav-4, Corolla, Ford Fusion, Ford Focus, Mazda 6, 2014 Acura MDX, 2014 Acura IDX, Infinti QX, Lincoln’s version of the Ford Edge, The Sportage, Optima and Rio debuted first because of the 2007 Kue’s Audi like greenhouse.

    Cars that copied Hyundai/Kia’s greenhouse after the 2011 Sonata:
    2015 Chrysler 200, Ford Fusion, Avalon, Impala, Altima, Infinti M, Sentra, Buick Verana (C segment Buick), Dodge Dart, VW Passat,Lincoln MKZ. Now the haters want to accuse the 2015 Genesis of copying their 2011 Sonata’s greenhouse.

    Cars that copied Hyundai/Kia’s Audi like grilles which came from Schyrer in addition giving them a family like look:
    Ford, Lexus, Infinti, Toyota, Mazda, Chrysler,

    Cars that copied Kia’s signature grille:

    2015 Impala Eco, Lexus H grille turned sideways, Infinti grille turned sideways.

    So as you can see who would have known that the 1994 Sephia was coming from a brand that would be the must copied brand in the nation 20 years later?

  5. 2016 Suburu Legacy and 2014 Mazda 6 hint side profiles.
    Suburu just showed a teaser of the next generation Legacy. Ford Escape, Rav-4, Pontiac Vibe, 2009 Outlander hint greenhouses. Interesting seeing the Escape, Rav-4, Highlander and Outlander having Audi like tail lights ain’t it? PS. the redesign Highlander has an Audi like grille like the Infinti GX. Quick lanuch the GT4 Stigner ASAP before it gets copied!!!

Leave a Reply

Your email address will not be published. Required fields are marked *