DAILY - UPDATED
2014 Kia Forte Commercial Features Former Miss USA Alyssa Campanella
Technology has become a major part of everyday life and is advancing at a rate that is hard to comprehend.
That is addressed in the latest Kia Motors America Super Bowl ad, where one man gets a little too up close and personal with the all-new Kia Forte.
Former Miss USA Alyssa Campbell, playing a futuristic robot, arrives on the scene to deliver an important lesson: Always respect the tech.
The ad entitled “Hotbots” will air during the third quarter of Super Bowl XLVII on February 3, and will be used as a way to introduce consumers to the technology filled Forte.
Technology added to this version includes the UVO eServices infotainment and telematics system.
Michael Sprague, executive vice president, marketing & communications, KMA, said that the 100 million plus TV audience at the Super Bowl makes for a perfect platform with which to launch this truly memorable ad campaign.
He feels that viewers will be able to relate to the tire kicking experience that you often see in the showroom, and believes that the “Hotbots” spot will put a smile on the face of everyone, most especially the younger demographic that are looking for the kind of premium technology features found in the Forte.
David&Goliath, the marketing agency that have been responsible for all of KMA’s memorable ads in recent years, are once again responsible for the “Hotbots” ad. Viewers don’t have to wait for the big game, though, and can view an extended cut of the ad right now at YouTube.com/Kia.
Kia is one of the fastest growing car companies in US over the past five years, and the new spot is the 4th consecutive Super Bowl ad the Korean company will have released.
The “Hotbots” marketing campaign is fully integrated, covering TV, digital print, social media, and in-dealership elements.