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2013 Pro_Ceed, Carens Win Design Awards
Design has played a major part in the strengthening of the Kia brand, and that has been recognized in the form of 4 prestigious “Red Dot” design award for product design.
The all-new Kia pro_cee’d 3-door revceived a “Best of the Best” award, with the cee’d 5-door, cee’d Sportswagon and Carens all nabbing “Winner” awards.
The Kia pro_cee’d isn’t even available until later this month, but this marks its second award, coming on the heels of the iF design awarded presented last November.
The four red dot awards now means that Kia has racked up 10 wins since 2009.
The Optima sedan has previously won the “Best of the Best” award, with the Soul, Venga, and Sportage SUV also landing awards. Last year saw awards go to the 5-door Rio B-segment hatch and the A-segment Kia Picanto.
Red Dot Design Award: a seal of quality in product design
The red dot award program was founded back in 1955 by the Design Centre of North Rhine-Westphalia and is now considered to be the most prestigious design awards in the world.
The categories featured in the awards presentation include features “product design”, “communication design” and “design concepts and prototypes”.
54 countries were involved in this year’s awards, spanning 1,865 manufacturers and 4,662 products.
A 37-member jury judged the products based on 9 individual criteria, including degree of innovation, clarity of function, formal quality and sustainability. The awards will be handed out on July 1st at the Aalto-Musiktheater in Essen.
About Kia cee’d family, Carens MPV
The cee’d family got its start in Europe back in 2007, where it is now firmly established in the C-segment.
The 3-door Kia pro_cee’d, winner of this year’s red dot “Best of the Best” award, has a new athletic design that sets it apart from the 5-door version.
It comes with an impressive list of standard features, as well as plenty of engine choices, including two diesel and two petrol (1.4 and 1.6-litre), delivering up to 136 horsepower and CO2 emissions from under 100g/km.
The 2013 Kia Carens fits into the family-friendly MPV category, with the current model building on the excellent functionality and flexibility of the last.
It is available in both five and seven seat configurations and comes with a great collection of standard features that includes air conditioning, audio system, multifunctional steering wheel, cruise control, and LED daytime running lights.
It comes with a choice of a 1.7L CRDI diesel engine, or a pair of petrol engines (1.6L and 2.0L), with performance falling in the 99 to 122 kW range and emissions from 124g/km.