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2012 Kia “Best Buys”
Kia has built up a solid reputation of producing quality, fuel efficient vehicles at an affordable price, and while it’s one thing for them to talk about it in their ads and press releases, it’s quite another to have that hard work and dedication recognized by a trusted, reliable source.
That recognition came this week in the form of 4 Kia vehicles being voted “Best Buys” by Consumer’s Digest, a leading consumer resource for automotive reviews. The cars which were given the honor were the 2012 versions of the Optima, Soul, Sorento and Sportage, and the news completed a great October for Kia, who once again managed to set another sales record, which now makes 14 consecutive months of upward sales trends.
Kia Motors America vice president of marketing and communications Michael Sprague expressed the company’s delight with the showing in the magazine, stating that the recognition proves that awareness of the company brand, and their commitment to quality, is very much on the rise.
In order to come up with “Best Buy” tag, Consumers Digest takes into account a number of important factors, which usually boil down to purchase price and ownership costs, comfort, performance and utility.
There was much to admire in all 4 of the recognized vehicles, but there were some definite things in each that set them apart from the other cars in their class.
The 2012 Kia Optima is loaded with high tech features such as an Infinity audio system, HD radio and the Microsoft powered UVO infotainment system. Combine that with fantastic fuel efficiency and a huge list of safety features, all for a starting price of $19.500, and it’s easy to see why it made the list.
The Sorento CUV has all the same technological features as the Optima, and also has an interior that is on a par with a luxury vehicle valued at twice the price of the Sorento’s $21.250 starting price tag.
The funky Kia Soul crossover has taken the performance of its class up a notch with new 1,6L GDI engine and increased horsepower, yet still 35 MPG highway, and all for an incredibly low $13.900 MSRP.
The 2012 Sportage is a perfect mixture of power, style and sleek design, and still manages to provide that remarkable fuel efficiency that has become the staple of every Kia vehicle. It also boasts the cool technological upgrades and industry leading safety features, yet still manages to come in at a mere $18.500 starting price.
As great as the “Best Buy” accolades are, it would seem that Consumers Digest are simply stating the obvious, because if you look at the sales increases for the past 14 months, it’s pretty obvious that the average car buyer knew a best buy when they saw it.